Event Management
From intimate weddings to stadium concerts, event planners are in higher demand than ever, and Texas Tech's Event Management program prepares students to deliver. Housed in the Department of Hospitality & Retail Management, this Bachelor of Science blends event planning expertise with a strong business foundation in accounting, marketing, finance, and management. With hands-on industry experience, networking opportunities, and courses in wedding planning, convention management, and catered events, graduates are highly sought after by top employers like Disney, Universal, and Marriott.
Plan. Execute. Lead Events.
Explore what makes Event Management at Texas Tech a hands-on, industry-connected, career-ready program.
Degree & Course Details
Advanced Event Technology
Students gain hands-on training across three real-world venues on campus, applying industry-standard tools and techniques in event coordination, catering management, and hospitality operations before graduation.
Internship and Industry Readiness
Students participate in the Hospitality & Retail Management Symposium & Career Fair and more, building professional experience and networking with local and national industry partners well before graduation.
Signature Events & Experiences
From study abroad opportunities and industry field trips to wedding planning and convention management courses, students graduate with global perspective and real-world experience.
Key Courses
View Degree Courses in Catalog
RHIM 2345 - Introduction to Event and Venue Management
Overview of the event planning industry including meetings, incentive programs, conferences, and exhibitions. Also, a focus on venue management and design.
- View in Catalog
- Credit Hours: 3
RHIM 3355 - Club and Resort Management
Principles and practices of the general managerial procedures utilized in private clubs and resorts.
- View in Catalog
- Credit Hours: 3
RHIM 4342 - Wedding Planning and Management
Study of wedding planning and management. Students complete a portfolio for wedding plans.
- View in Catalog
- Credit Hours: 3
RHIM 4345 - Foundations of Meeting, Conference and Convention Management
In-depth analysis and guide for planning effective conventions, meetings, and exhibitions based on best practices in the meeting planning industry.
- View in Catalog
- Credit Hours: 3
Advance Your Career in Event Management
Texas Tech offers master’s-level study that helps students save time and tuition while preparing for career advancement in event management, hospitality, and related fields.
Career Paths & Salary Ranges
From corporate events to dream weddings, our Event Management graduates are building rewarding careers with top employers worldwide.
Financial Aid & Scholarships
Incoming students are considered for merit scholarships when they apply for admission. Admitted students can find additional internal and external scholarship opportunities through Scholarship Universe.
All ScholarshipsDean's Scholar Program
Guaranteed scholarships for high-achieving students in Health & Human Sciences.
View Dean's Scholar Program detailsAcademic Support Team
Meet a few of the individuals you'll learn from and work with. Explore their expertise and visit their profiles to connect.
Faculty Directory Explore Research Labs
Donna Burt
Academic Advisor
Event Management
Shane Blum
Program Director
Event Management
Robert Jones
Department Chair
Event Management
Program Overview
Student Organizations & Experiences
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Texas Tech National Retail Federation Student Association (NRFSA)
Texas Tech's Retail Management program aims to prepare individuals for contributions to the retail industry and society through quality education, research, and service. The Texas Tech NRFSA serves as a professional organization for retail students, fostering professional growth, preparing them for management careers, and providing networking opportunities with local and national employers.
Texas Tech National Retail Federation Student Association (NRFSA) -
Sales Leadership Group
The Sales Leadership Group (SLG) helps students gain sales experience and connect with employers. The group offers networking events, guest speakers, and sales competitions, as well as tips on becoming a top salesperson. Join SLG to network with students and employers from Fortune 500 companies like IBM, PepsiCo, Salesforce, and Paycom.
Sales Leadership Group -
Hi-Tech Fashion Group
Hi-Tech Fashion Group is a professional organization for all majors interested in the fashion industry at Texas Tech. The group hosts presentations, fashion shows, and seminars on apparel design, merchandising, journalism, and marketing, while also providing community service by volunteering with local vendors.
Hi-Tech Fashion Group -
Health & Human Sciences Ambassadors
Health & Human Sciences Ambassadors is a student recruitment organization that helps prospective students and families learn more about the college. Ambassadors serve as student representatives at Texas Tech functions on campus and off campus.
Health & Human Sciences Ambassadors -
Skyviews Restaurant & Events
Skyviews of Texas Tech University is a student-run restaurant on the sixth floor of Texas Tech Plaza, offering stunning views and a unique menu. Students in the Restaurant Hotel & Institutional Management program not only provide an exceptional dining experience but also help plan and cater events, gaining valuable restaurant management skills in the process.
Skyviews Restaurant & Events -
Study Abroad
Hospitality & Retail Management study abroad opportunities and field tours are available to enrich your knowledge with the adventure of multicultural experiences. You are guaranteed to learn with dynamic, genuine experiences through approved affiliate programs or faculty-led programs.
Study Abroad
Related Programs
Fashion Merchandising
Combines business and marketing skills with courses in visual merchandising, retail trends, fashion design, and global sourcing to prepare graduates for fashion retail careers.
Learn about Fashion MerchandisingRetail Management
The retail management program equips students with practical skills in e-commerce, marketing, and leadership to thrive in the retail industry or retail ownership.
Learn about Retail ManagementRestaurant, Hotel & Institutional Management
The Restaurant Hotel & Institutional Management program combines a rigorous business curriculum (accounting, finance, and law) with specialized hospitality training in food, lodging, and facilities management.
Learn about Restaurant, Hotel & Institutional ManagementRestaurant, Hotel & Institutional Management Minor
To minor in Restaurant, Hotel & Institutional Management, a student must complete at least 18 credit hours of RHIM coursework, including 12 upper-level hours.
Learn about Restaurant, Hotel & Institutional Management MinorHuman Sciences
The Bachelor of Science in Human Sciences lets students customize their degree by exploring three areas within the College of Health & Human Sciences.
Learn about Human SciencesReady to Take the Next Step?
Reach out to our team to learn more about the incredible opportunities at Texas Tech.
Frequently Asked Questions
What types of events will I learn to plan?
Students learn to plan a wide range of events including weddings, corporate meetings, conventions, catered events, and large-scale productions like concerts and festivals.
What companies hire Texas Tech Event Management graduates?
Graduates are highly sought after by top employers including Disney, Universal, Marriott, corporations, nonprofit organizations, convention centers, and independent event-planning firms.
What hands-on experience will I gain before graduation?
Students gain real-world experience across three on-campus venues, assist at the annual HRM Symposium, participate in industry field trips, and have access to study abroad opportunities.
What business skills does the Event Management degree include?
The program includes coursework in accounting, marketing, finance, and management, giving graduates the business foundation needed to work for top employers or launch their own event-planning business.
Is there a B.A.A.S. option in Event Management?
Yes. A Bachelor of Applied Arts and Sciences option is available for students who have completed an Associate of Applied Science (A.A.S.) degree.
What career paths are available for Event Management graduates?
Graduates pursue careers as event managers, marketing communications managers, promoters, fundraising managers, campaign coordinators, social media managers, and more across corporate, nonprofit, and hospitality industries.
Programs
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Address
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Phone
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Email
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