Fashion Merchandising
Fashion is a multi-trillion-dollar global industry, and Texas Tech's Fashion Merchandising program prepares students to thrive in it. Housed in the Department of Hospitality & Retail Management, this Bachelor of Science degree combines a strong business foundation in marketing, consumer behavior, accounting, and finance with specialized courses in visual merchandising, retail buying, fashion styling, global sourcing, and more. Students complete a required internship, gain access to a study abroad program visiting fashion headquarters in Europe and Asia, and graduate ready for careers in product development, buying, sourcing, and retail management.
Style Meets Business Strategy
Explore what makes Fashion Merchandising at Texas Tech a globally connected, career-focused, industry-driven program.
Degree & Course Details
Advanced Fashion Technology
Students train with highly skilled faculty using industry-standard tools, gaining expertise in visual merchandising, retail analytics, global sourcing, e-commerce, and fashion design analysis.
Internship and Industry Readiness
A required 300-hour internship places students with top industry partners and students directly connect with fashion executives through Dallas industry visits and the annual Fall Career Fair.
Signature Events & Experiences
Students can graduate globally connected through study abroad visits to fashion headquarters in Europe and Asia, the annual Spring Symposium and National Retail Federation conferences in New York.
Key Courses
View Degree Courses in Catalog
RETL 2320 - Fashion Trends
Explains how fashion trends develop in society and social media and how they emerge in the retail industry.
- View in Catalog
- Credit Hours: 3
RETL 3370 - Retail Management Analytics
Application of various analytical and mathematical techniques for retailing.
- View in Catalog
- Credit Hours: 3
RETL 3350 - Visual Merchandising and Retail Promotion
Comprehensive study of the principles and practices of merchandise communication through the interaction and coordination of sales promotion, personal selling, visual merchandising, advertising, special events, and public relations.
- View in Catalog
- Credit Hours: 3
RETL 3385 - Fashion and Design Analysis
Analysis of fashion products focused on the product life cycle, cost elements, and specifications.
- View in Catalog
- Credit Hours: 3
Master's Programs to Advance Your Career
Texas Tech offers a variety of master's programs that advance careers by building specialized expertise, boosting earning potential, and accelerating promotions in competitive fields.
Career Paths and Salary Ranges
From global buying offices to visual merchandising floors, our Fashion Merchandising graduates are building careers with the world's top brands.
Financial Aid and Scholarships
Incoming students are considered for merit scholarships when they apply for admission. Admitted students can find additional internal and external scholarship opportunities through Scholarship Universe.
All ScholarshipsDean's Scholar Program
Guaranteed scholarships for high-achieving students who declare a major in the College of Health & Human Sciences across all four years.
View Dean's Scholar ProgramAcademic Support Team
Meet a few of the individuals you'll learn from and work with. Explore their expertise and visit their profiles to connect.
Faculty Directory Explore Research Labs
Donna Burt
Academic Advisor
Fashion Merchandising
Robert P. Jones
Program Director, Department Chair
Department of Hospitality & Retail Management
Student Organizations & Experiences
Student Organizations-
Texas Tech National Retail Federation Student Association (NRFSA)
The Texas Tech Retail Management Program aims to prepare individuals for contributions to the retail industry and society through quality education, research, and service. The Texas Tech NRFSA serves as a professional organization for retailing students, fostering professional growth, preparing them for management careers, and providing networking opportunities with local and national employers.
-
Sales Leadership Group (SLG)
The Sales Leadership Group (SLG) helps students gain sales experience and connect with employers. The group offers networking events, guest speakers, and sales competitions, as well as tips on becoming a top salesperson. Join SLG to network with students and employers from Fortune 500 companies like IBM, PepsiCo, Salesforce, and Paycom.
-
Hi-Tech Fashion Group
Hi-Tech Fashion Group is a professional organization for all majors interested in the fashion industry at Texas Tech. It hosts presentations, fashion shows, and seminars on apparel design, merchandising, journalism, and marketing, while also providing community service by volunteering with local vendors.
-
Health & Human Sciences Ambassadors
Health & Human Sciences Ambassadors is a student recruitment organization that helps prospective students and families learn more about the college. Ambassadors serve as student representatives at Texas Tech functions on and off campus.
-
Skyviews Restaurant & Events
Skyviews of Texas Tech is a student-run restaurant on the sixth floor of Texas Tech Plaza, offering stunning views and a unique menu. Students in the Hospitality & Retail Management department not only provide an exceptional dining experience but also help plan and cater events, gaining valuable restaurant management skills in the process.
-
Study Abroad
Hospitality and Retail Management study abroad opportunities and field tours are available to enrich knowledge with the adventure of multicultural experiences. Students are guaranteed to learn with dynamic, genuine experiences through approved affiliate programs or faculty-led programs.
Study Abroad
Related Programs
Apparel Design & Manufacturing
Prepares students for careers in the fashion industry through hands-on garment design, clothing construction, and pattern making using advanced technology.
Learn about Apparel Design & ManufacturingApparel Design & Manufacturing Minor
Students from other departments may minor in apparel design and manufacturing by completing 27 hours of selected coursework.
Learn about Apparel Design & Manufacturing MinorRetail Management
The retail management program equips students with practical skills in e-commerce, marketing, and leadership to thrive in the retail industry or retail ownership.
Learn about Retail ManagementRestaurant, Hotel & Institutional Management
Texas Tech’s Restaurant, Hotel, & Institutional Management degree combines a rigorous business curriculum (accounting, finance, and law) with specialized hospitality training in food, lodging, and facilities management.
Learn about Restaurant, Hotel & Institutional ManagementRestaurant, Hotel & Institutional Management Minor
Students must complete at least 18 credit hours of Restaurant, Hotel, & Institutional Management coursework, including 12 upper-level hours.
Learn about Restaurant, Hotel & Institutional Management MinorHuman Sciences
The Bachelor of Science in Human Sciences lets students customize their degree by exploring three areas within the College of Health & Human Sciences.
Learn about Human SciencesReady to Take the Next Step?
Reach out to our team to learn more about the incredible opportunities at Texas Tech.
Frequently Asked Questions
What career paths are available for graduates?
Graduates pursue careers in product development, buying, sourcing, store management, and visual merchandising with top fashion brands and retailers worldwide.
What internship experience is required in this program?
Students complete a required 300-hour internship with industry partners, gaining hands-on experience in fashion retail, corporate offices, and merchandising operations before graduation.
Does the program include study abroad opportunities?
Yes. Students have access to a study abroad program visiting fashion headquarters in Europe and Asia, as well as industry travel to Dallas and New York.
What business skills will I develop in this program?
The curriculum builds core business skills in marketing, consumer behavior, sales, accounting, and finance alongside specialized fashion merchandising coursework for a well-rounded industry education.
Is there a B.A.A.S. degree option available?
Yes. A Bachelor of Applied Arts and Sciences (B.A.A.S.) in Fashion Merchandising is available for students who have completed an Associate of Applied Science (A.A.S.) degree.
What companies hire graduates?
Graduates have gone on to work with top employers including Neiman Marcus, Louis Vuitton, Macy's, Target, and Dillard's, among many other leading fashion and retail brands.
Programs
-
Address
Texas Tech University, 2500 Broadway, Lubbock, TX 79409 -
Phone
806.742.2011 -
Email
webmaster@ttu.edu