Retail Management
The Bachelor of Science in Retail Management prepares students for dynamic careers in the retail industry through practical, industry-focused learning. Accredited by the Category Management Association, the program teaches buying, assortment planning, e-commerce, visual merchandising, and retail technology.
The program offers three concentrations—corporate/research, fashion merchandising, and store management—and one of the few Blue Yonder virtual reality planning environments in the U.S. Strong industry partnerships and a rigorous internship program prepare Texas Tech graduates to lead in corporate and entrepreneurial retail settings.
Lead the Retail Industry
Explore the Retail Management program at Texas Tech, where business strategy meets technology-driven innovation and industry experience.
Degree & Course Details
Advanced Retail Technology
Students use Blue Yonder, CLO 3D, IRi, and virtual reality retail planning tools — one of the few programs in the U.S. to offer this technology.
Internship and Career Readiness
A required 300-to–400-hour internship places students with leading national and global retailers, often leading to full-time employment.
Events & Global Experiences
Students attend the NRF Big Show in New York, participate in the Dallas corporate tour, and travel abroad to fashion capitals in Europe and Asia.
Key Courses
View Degree Courses in Catalog
RETL 3350 - Visual Merchandising and Retail Promotion
Comprehensive study of the principles and practices of merchandise communication through the interaction and coordination of sales promotion, personal selling, visual merchandising, advertising, special events, and public relations.
- View in Catalog
- Credit Hours: 3
RETL 3380 - Retail Buying and Control
The application of planning, purchasing, and controlling inventories.
- View in Catalog
- Credit Hours: 3
HRM 4316 - Services Marketing for Hospitality and Retailing
Application of sales and marketing concepts, methods, and techniques in hospitality and retail management.
- View in Catalog
- Credit Hours: 3
RETL 3395 - Internship in Retail Management
Supervised applications of concepts, principles, and techniques learned in the classroom; emphasis on student participation in the retailing industry.
- View in Catalog
- Credit Hours: 3
- Prerequisite(s): C or better in HRM 3389.
Accelerated Hospitality & Retail Management Program
Program InformationTexas Tech's Accelerated B.S. to M.S. in Hospitality & Retail Management lets eligible students start graduate coursework in year four—completing both degrees in about 5.5 years to save time and tuition while gaining advanced skills for leadership roles and higher earnings in competitive retail/hospitality careers.
Alumni Impact
Our Retail Management graduates fulfil their dreams, finding unique opportunities in the retail industry across the nation.
Bailey McPherson '14
Retail Management
Senior Contracts Negotiator, Lockheed Martin Corporation, Aeronautics Division
Bailey McPhersonCareer Paths & Salary Ranges
From corporate buying to e-commerce leadership, our graduates are driving innovation across the retail industry.
Financial Aid & Scholarships
Incoming students are considered for merit scholarships when they apply for admission. Admitted students can find additional internal and external scholarship opportunities through Scholarship Universe.
All ScholarshipsDean's Scholar Program
Guaranteed scholarships for high-achieving students who declare a major in the College of Health & Human Sciences across all four years.
View Health & Human Sciences Guaranteed ScholarshipsAcademic Support Team
Meet a few of the professors you'll learn from. Explore their passions and research interests, and visit their profiles to see publications, labs, and projects.
Faculty Directory Explore Research Labs
Donna Burt
Lead Advisor
Retail Management
Leslie Cuevas, Ph.D.
Program Director
Retail Management
Robert Paul Jones, Ph.D.
Department Chair
Hospitality & Retail Management
About the Department
Student Organizations & Experiences
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Health & Human Sciences Ambassadors
Health & Human Sciences Ambassadors is a student recruitment organization that helps prospective students and families learn more about the college. Ambassadors serve as student representatives at Texas Tech functions on and off campus.
About the Health & Human Sciences Ambassadors Organization -
Phi Upsilon Omicron
Phi Upsilon Omicron is an honor society for exceptional scholars in the College of Health & Human Sciences at Texas Tech. Focused on academic excellence and leadership through service, the honor society invites students with 40+ credit hours and a 3.25 GPA to join each Fall and Spring semester.
About Phi Upsilon Omicron -
Hospitality & Retail Management (HRM) Retail Symposium
This annual, student-run event bridges the gap between students and companies in the retail and hospitality industries, and invites students to explore career opportunities, network with industry professionals, and gain valuable insights.
About the HRM Retail Symposium
Related Programs
Apparel Design & Manufacturing
Prepares students for careers in the fashion industry through hands-on garment design, clothing construction, and pattern making using advanced technology.
View Apparel Design & ManufacturingEvent Management
Students learn to manage small and large-scale events, studying wedding planning, catering, food truck operations, marketing, and sales, focusing on consumer behavior and finance.
View Event ManagementFashion Merchandising
Combines business and marketing skills with visual merchandising, fashion design, and global sourcing in preparation for fashion retail careers.
View Fashion MerchandisingHuman Sciences
The Bachelor of Science in Human Sciences provides students the opportunity to customize their degree by exploring three areas within the College of Health & Human Sciences.
View Human SciencesRetail Management Minor
Students from other departments may minor in Retail Management by completing a minimum of 18 credit hours of selected coursework in the program.
View Retail Management MinorReady to Take the Next Step?
Reach out to our team to learn more about the incredible opportunities at Texas Tech.
Frequently Asked Questions
What career opportunities are available for graduates?
Graduates qualify for roles such as Brand Manager, Corporate Buyer, Human Resource Manager, Merchandise Manager, Sales Director, and Store Manager, among others. View list of careers.
Where have students interned?
Dillard's, Neiman Marcus, United, H-E-B, Academy Sports, Fossil, 7-Eleven, and many more.
Does this program prepare graduates for employment with top retailers?
Absolutely. Graduates have landed jobs at Nordstrom, Neiman Marcus, Macy's, Target, Saks Fifth Avenue, and many more.
Are students exposed to the business side of fashion?
Yes. Students study e-commerce, category management, purchasing, marketing, and retail sales across the full industry.
Is there a community component to this program?
Yes. The Texas Tech Retail Association engages students in meaningful community projects, building leadership beyond the classroom.
Why is now the right time to enroll?
The fashion retail industry is growing — earn your degree from a forward-thinking program.
Programs
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Address
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Phone
806.742.2011 -
Email
webmaster@ttu.edu