Revenue Management
Revenue Management
This course applies the economic principles of demand and supply to sustainable hospitality revenue management, focusing on hospitality revenue management activities for strategic decision-making, including pricing, forecasting, and trend analysis. The course is designed to provide an understanding of the hotel industry from a strategic management perspective. Students will learn to define revenue management, identify basic steps of the revenue management process, calculate internal performance measures, understand competitive sets, utilize forecasting for revenue management, and explore marketing concepts that play significant roles in strategic revenue management efforts. Note: The course is taught in English.
Objetivos del Programa
✅ Identificar, definir y calcular medidas de rendimiento interno que evalúan los resultados operacionales.
✅ Describir conjuntos competitivos y factores a considerar al crearlos adecuadamente.
✅ Explicar cómo el revenue management depende de las previsiones y detallar elementos de pronósticos.
✅ Identificar conceptos de marketing que juegan roles significativos en los esfuerzos estratégicos de revenue management.
✅ Describir métodos de distribución y explicar por qué la gestión de canales es importante para el éxito hotelero.
Director/a:
Dr. Bonhak Koo, director del programa
- Assistant Professor of Strategic Management at University of Nevada, Las Vegas.
- Formación Académica: PhD in Business Administration with specialization in Hospitality and Tourism Management from Oklahoma State University, plus Graduate Certificate in Statistical Methods and Analyses.
- Especialización: Strategic Management, Revenue Management, and Hospitality Operations Management.
- Experiencia:
- Seven years of dedicated service at The Ritz-Carlton, Seoul, in various roles including Bell Desk, Concierge, Front Desk, and Sales & Marketing.
- Professor teaching various courses in hospitality management including Hotel Operations and Management, Revenue Management, and Strategic Management.
- Fellow at the Center for Global Understanding of Sustainable and Experiential Tourism (GUEST) at Texas Tech University.
Formas de Pago
- Tarjeta de crédito o débito a través de link de pago
- Transferencia bancaria
- Pago presencial en el campus de TTU-CR, Avenida Escazú
Financiamiento Disponible
Banco Nacional, Banco Promerica y BAC
Tasa 0 a 3 o 6 meses
Admissions Advisor:
Costa Rica
-
Address
Avenida Escazú, Edificio AE205 San José, San Rafael de Escazú, Escazú 10201- Costa Rica -
Phone
(+506) 4001-9900 -
Email
Info.CostaRica@ttu.edu