Robert Paul Jones, Ph.D., Department Chair in the College of Human Sciences, currently serves as president of the American Collegiate Retail Association. He is also a member of the Higher Education Advisory Board of the Category Management Association, Texas Food and Fuel, and other industry groups. Prior to entering academia, Dr. Jones enjoyed a 25-year career as an executive and consultant in retail and hospitality. His research focuses on brands and branding, their influence on consumer behavior, and the shopper experience. Dr. Jones has helped to establish departmental partnerships with firms such as Walmart, Walgreens, MillerCoors, among others.