Web Guidelines

The quality of the information published online has a direct effect on the reputation and image of Texas Tech University (TTU). Developed collaboratively by the Office of Communications and Marketing and the TTU IT Division, these Guidelines are necessary both to ensure consistency in the presentation and quality of TTU information online.

All web resources on the TTU network must comply with these guidelines, all applicable TTU, federal, state, and local laws, regulations, and policies.

The procedures below represent a comprehensive set of web publishing guidelines that applies to all web resources on the TTU network and are adopted as referenced in OP 52.07, Web Site Operations.

Official Web Resources

Official web resources include any data, information, application, or tool published on the Internet by the colleges, schools, departments, or other areas of TTU to support the mission/business operations of the university.

Unofficial Web Resources

Unofficial web resources include any data, information, application, or tool published on the Internet by individual students, faculty, staff, or organizations for personal use/expression that are not formally endorsed by the University. Unofficial web resources must not imply nor infer official representation or approval of or endorsement by the University.

Web Content Owners

Each official web resource must have a web content owner, with responsibilities to keep the web site up to date.


Official TTU web resources must be accessible to everyone.

Design Requirements

Information on TTU Identity Guidelines, official styles, required web components, and more.

Graphics Standards

Recommendations and resources for graphics on your web site.

Web Content Standards

Information on copyright, prohibited content, security, and privacy.

Web Site Publishing

Getting web space, requesting custom URLs, using the CMS, and promoting your site within TTU.