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Bachelor's

Advertising

Where Art & Strategy Collide. The Advertising program at Texas Tech’s College of Media & Communication bridges creativity and business strategy, preparing you to build brands, shape culture, and move audiences. You’ll graduate ready for careers in account services, brand management, consumer insights, copywriting, design, media planning, and advertising sales across industries like sports, entertainment, health care, technology, and nonprofits. With a state-of-the-art ideation lab (Think Tank), a nationally competitive advertising team (Bullet Advertising), and faculty with real industry experience, you’ll access experiential opportunities from day one.

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Degree Program

B.A. in Advertising

College

College of Media & Communication

Credit Hours

120 Credits (4 Years)

Build Brands. Shape Culture.

Discover the advertising program through hands-on projects, industry connections, and a curriculum built for the real world.

Degree & Course Details

  • Think Tank Ideation Lab

    Brainstorm, collaborate, and build your best ideas in Media & Communication’s state-of-the-art Think Tank — dedicated creative space for advertising students.

    Think Tank Ideation Lab

  • Compete. Win. Get Hired.

    Join Tech Advertising Federation (TAF) and compete in the AAF National Student Advertising Competition — real clients, real stakes, real résumé gold.

    Tech Advertising Federation

  • Every Career Path Covered

    From copywriting to media buying, our curriculum covers every role in the advertising ecosystem so you graduate ready for the job you actually want.

    Advertising Program Overview

Key Courses

View Degree Courses in Catalog

ADV 3318 - Advertising Research and Consumer Insights

Inspiring communication ideas with audience and market insights to connect brands and consumers through authentic, relevant experiences.

  • View in Catalog
  • Credit Hours: 3
  • Prerequisite(s): C or better in MATH 2300 or MATH 2345.

ADV 3350 - Sports Advertising

A study of advertising in the sports industry with emphasis on theoretical and practical application to brand building, organizational recognition, sponsorship, and issues of controversy.

ADV 3361 - Advertising Design and Branding

Covers the creative aspects of advertising design, strategy, copy, layout, typography, and production in a variety of visual media. Provides practical training for planning and executing effective print and broadcast messages. Teaches computer proficiency with software packages such as Adobe Creative Suite, which includes Illustrator, InDesign, and Photoshop.

  • View in Catalog
  • Credit Hours: 3
  • Prerequisite(s): Prerequisite or corequisite: C or higher in ADV 3312. Corequisite: Non-credit lab.

ADV 4412 - Advertising Campaigns

Integration of advertising research, message and media strategies and techniques, with special application to campaign planning and execution. Principles and applications of advertising campaign planning, preparation, and presentation taught in a problem-solving mode.

  • View in Catalog
  • Credit Hours: 4
  • Prerequisite(s): C or better in ADV 3318, ADV 3351, and ADV 3361.

Career Paths & Earning Potential

Advertising graduates earn competitive salaries across agencies, brands, and media companies. Explore career paths and what they pay.

Invest in Your Future

Scholarships are available to first-year, transfer, and current students. Apply early for the best opportunities – deadlines come fast.

All Scholarships College Scholarships

Mack Owen Scholarship

Awarded to a student majoring in advertising who demonstrates an interest in the Advertising Team.

Helen Devitt Jones Scholarship

Support for high-achieving College of Media & Communication students demonstrating excellence and leadership.

View Helen Devitt Jones Scholarship details

Scholarship Universe

One application, thousands of opportunities – apply through Texas Tech each fall to maximize your scholarship options.

Find Scholarships

Learn from professors who’ve worked in the industry. Explore their research, creative work, and the real-world expertise they bring to every class.

Faculty DirectoryExplore Research Labs

Get Involved in Advertising

  • Tech Advertising Federation (TAF)

    TAF is the Texas Tech chapter of the American Advertising Federation (AAF), the nation’s largest advertising association. Members compete in the AAF National Student Advertising Competition, network with industry professionals, and gain hands-on experience that bridges the classroom and career. TAF is the premier professional organization for advertising students in the College of Media & Communication.

    Tech Advertising Federation (TAF)

  • Think Tank (Ideation Lab)

    The Think Tank is the College of Media & Communication collaborative ideation lab dedicated to creative thinking in advertising. Students use the space for group projects, cross-disciplinary collaboration, and idea development. Reserve it for your next big campaign concept or just drop in to think differently. Located in Room 269A of the College of Media & Communication building.

    Think Tank

  • Scarlet Social

    Scarlet Social is a student-run social media agency that creates and manages content promoting the Department of Advertising & Brand Strategy. Through this hands-on experience, students develop skills in content creation, scheduling, analytics, and social media strategy while working in a professional team environment.

  • Bullet Advertising

    Bullet Advertising is Texas Tech’s competitive advertising team, offering students the opportunity to work on real campaigns for real clients. Members develop strategy, creative, and media plans — gaining a portfolio-ready experience that sets them apart in the job market. Bullet is where advertising students do their best work.

Advertising Minor

Add advertising expertise to any major. The Advertising minor gives students from across campus the creative and strategic toolkit employers want.

About Advertising Minor

Communication Studies

Understand how and why people communicate and use that knowledge to lead, persuade, and connect across business, health care, and public life.

About Communication Studies

Creative Media Industries

Produce, direct, and distribute compelling content, from video and audio to interactive media for audiences across film, TV, gaming, and digital platforms.

About Creative Media Industries

Digital Media & Professional Communication

A flexible degree built for multi-industry communicators, combining advertising, PR, journalism, and digital media into one customizable 120-hour program.

About Digital Media & Professional Communication

Public Relations & Strategic Communication Management

Blend strategy and storytelling to manage brand reputation, build relationships, and lead organizational communication campaigns across every sector.

About Public Relations & Strategic Communication Management

Ready to Take the Next Step?

Reach out to our team to learn more about the incredible opportunities at Texas Tech.

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Frequently Asked Questions

  • What careers can I pursue with an Advertising degree?

    Graduates work in account services, brand management, copywriting, media planning, design, consumer research, and advertising sales across every industry.

  • How do I get real-world experience before I graduate?

    Join Tech Advertising Federation, Scarlet Social, compete with the NSAC National Student Advertising Competition team, use the Think Tank, and complete an advertising internship (ADV 3390) for credit.

  • Can I customize my Advertising degree plan?

    Yes. Beyond 34 required hours, you choose 30 elective hours from advertising, the college, and outside-the-college courses, tailoring your degree to your interests.

  • Are scholarships available specifically for Advertising students?

    Students can apply for college-wide scholarships including the Kelsey Lauren Kidd Memorial and Helen Devitt Jones scholarships through the Texas Tech general application.

  • Is an accelerated or graduate program available after my B.A.?

    The college offers M.A. programs in Mass Communication and Strategic Communication & Innovation. Contact graduate admissions about accelerated pathways.

  • What is the Think Tank, and can students use it?

    The Think Tank (Room 269A) is a collaborative ideation lab open to advertising students for group projects and creative work.

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