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Bachelor's

Creative Media Industries

Make stuff. Tell stories. Uncap the second words. Creative Media Industries (CMI) at Texas Tech’s College of Media & Communication is built for the storytellers, producers, filmmakers, photographers, and digital creators who want a career making content that matters. Through courses in film, television, digital production, web design, photography, audio, and writing — plus hands-on practicum experiences from day one — you’ll graduate with a professional portfolio and the industry connections to back it up. This is not a skills-only program; it’s a leadership program for the next generation of creative media professionals. It starts here.

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Degree Program

B.A. in Creative Media Industries

College

College of Media & Communication

Credit Hours

120 Credits (4 Years)

Create. Produce. Lead.

Explore the courses, practicum opportunities, and industry connections that define a Creative Media Industries degree at Texas Tech.

Degree & Course Details

  • Portfolio Development

    Creative Media Industries (CMI) is built around portfolio development. From your first semester, you’re making real work — film, video, photography, web content — with faculty and peers who push you further.

    Explore CMI Graduate Roles

  • Film, TV, Gaming & More

    Choose your creative lane: film and documentary, television production, web design, digital gaming, photography, audio, or writing for screen. Creative Media Industries covers them all.

    View Available Minors

  • Real Studios. Real Experience.

    Anchor the MCTV newscast. Spin tracks at KTXT-FM. Produce content for RaiderVision. Students get broadcast and production experience that employers recognize from day one.

    Broadcast Experience Opportunities

Undergraduate Certificates

Degree & Course Details

Stack your degree with an undergraduate certificate in Entertainment Media, Game Design & Culture, Motion Picture Production, or Sports Media — all at no extra cost to your timeline.

Key Courses

View Degree Courses in Catalog

CMI 3335 - Video Production and Editing

Intermediate to advanced training in production and postproduction processes for creating, manipulating moving images for digital distribution.

  • View in Catalog
  • Credit Hours: 3
  • Prerequisite(s): C or better in JCMI 2301 and JCMI 2302.

CMI 3370 - Interactive Media Storytelling

Trains storytelling in interactive digital media, narrative structures involving choice and variable outcomes, and the expressive potential of emerging computing technologies.

  • View in Catalog
  • Credit Hours: 3
  • Prerequisite(s): C or better in JOUR 2310 or MCOM 2320.

CMI 4375 - Writing for Feature Films

Provides an introduction to the basic skills, professional standards, and creative challenges of scriptwriting for feature films.

  • View in Catalog
  • Credit Hours: 3
  • Prerequisite(s):  C or better in JOUR 2310 or MCOM 2320.

CMI 4380 - Features and Documentaries

Teaches feature and documentary pre- and post-production activities from research to final video editing.

  • View in Catalog
  • Credit Hours: 3
  • Prerequisite(s): C or better in CMI 3335 or JOUR 3314 or consent of instructor.

B.A. to M.A. in Mass Communication

Graduates ready to advance their media expertise can continue into Texas Tech’s M.A. in Mass Communication or the Ph.D. in Media & Communication, building on their production portfolio with research, strategy, and academic leadership skills for the next level of their career.

Where Creative Media Industries Takes You

From Blizzard Entertainment to CBS to the Dallas International Film Festival — CMI graduates are making content that moves the world.

Robert Giovanetti ’86

B.A. in Creative Media Industries

Senior Associate Athletic Director, Texas Tech

Andy Fickman ’88

B.A. in Creative Media Industries

Hollywood producer and director

Career Paths & Earning Potential

Graduates lead in film, TV, radio, digital production, gaming, photography, and web — explore typical career paths and what they pay.

Fund Your Creative Future

The college offers scholarships for first-year, transfer, and current students.

All Scholarships College Scholarships

Kelsey Lauren Kidd Memorial Scholarship

Merit-based award for students in the college with strong academic and professional creative potential.

View Kelsey Lauren Kidd Memorial Scholarship details

Helen Devitt Jones Scholarship

College-wide scholarship recognizing academic excellence and leadership among students in the college.

View Helen Devitt Jones Scholarship details

Learn from working media professionals and award-winning scholars who bring real industry knowledge into every production, critique, and lecture.

Faculty Directory Explore Student Productions

  • Jerod Foster

    Associate Professor of Practice; Travel and Conservation Photographer

    Creative Media Industries

  • Annie Rice

    Lecturer; Freelance Photographer & AP Photo Correspondent

    Creative Media Industries

  • TJ Martinez

    Associate Professor of Practice; Award-Winning Documentary Filmmaker

    Creative Media Industries

Get Involved

  • MCTV: Media & Communication TV

    MCTV is Texas Tech’s student-produced television newscast — a full broadcast operation where students anchor, produce, write, shoot, and edit every episode. Register for the practicum course for academic credit or get involved as a volunteer. Your reel starts here.

  • KTXT-FM 88.1 — The Raider

    Lubbock’s only alternative music station is run entirely by students. Work in news, sports, production, digital content, or underwriting — in paid positions, volunteer roles, or for practicum credit. KTXT is where CMI students find their on-air voice.


    KTXT-FM 88.1 — The Raider

  • Tech Creative Media Association (TCMA)

    TCMA is the student organization built specifically for Creative Media Industries majors. Members connect with industry professionals, collaborate on creative projects, and build the professional network that opens doors after graduation. TCMA is your home base.


    Tech Creative Media Association (TCMA)

  • Tech Esports Association

    For students interested in gaming and esports media production, the Tech Esports Association offers competitive gaming experience at the national level — and a growing industry in need of producers, broadcasters, and content creators with exactly the skills Creative Media Industries teaches.


    Tech Esports Association

Commercial & Editorial Photography Minor

Provides students with comprehensive training in the technical and creative aspects of photographic practice. Develops professional-level photography skills to complement major field of study or to pursue photography as a serious creative endeavor.

Learn about Commercial & Editorial Photography Minor

Game Studies Minor

Students in the Game Studies minor learn to use digital and physical interactive media as a form of expression. Students who complete the minor will learn about the historical and theoretical contexts of games in society, practical production skills using a range of creation tools, and the media ecosystem produced by gaming culture.

Learn about Game Studies Minor

Motion Picture Production Undergraduate Certificate

A 15-hour certificate in partnership with the College of Visual & Performing Arts covering production and performance skills for film — an ideal companion the degree.

Learn about Motion Picture Production

Sports Media Undergraduate Certificate

Built for students targeting sports media careers. Earn practicum credit through RaiderVision, Double-T Insider, or The Hub while completing a cross-disciplinary certificate.

Learn about Sports Media

Journalism

Journalism and Creative Media Industries share a department and a mission. If storytelling is your calling but with a news focus, Journalism is the natural companion or alternative degree.

Learn about Journalism

Digital Media & Professional Communication

A flexible 120-hour degree combining advertising, PR, digital media, and journalism, ideal for students who want breadth and a customizable path through the college.

Learn about Digital Media & Professional Communication

Ready to Take the Next Step?

Your future in creative media starts with one click. Find out what Texas Tech CMI can do for your career.

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Frequently Asked Questions

What careers can I pursue with a Creative Media Industries degree?

Graduates work as TV producers, video editors, photographers, filmmakers, radio personalities, web developers, gaming media creators, promotions managers, and more — across every media platform.

Will I build a real portfolio before I graduate?

Yes. Portfolio development is built into the curriculum. You’ll produce film, video, photography, and web content from your second semester, culminating in a capstone portfolio.

Can I add a certificate to my degree?

Yes. Students can earn undergraduate certificates in Entertainment Media, Game Design & Culture, Motion Picture Production, or Sports Media, often within the same 120-credit timeline.

What student media organizations are available?

Students plug into MCTV, KTXT-FM, The Hub, RaiderVision, TCMA, the Tech Esports Association, and more — many offering paid positions or academic credit.

Is Creative Media Industries different from a film school?

You’ll cover film alongside television, documentary journalism, digital production, gaming, photography, audio, and writing, giving you a versatile, industry-ready skill set.

Who should I contact to learn more about the degree?

Reach out to the Department of Journalism & Creative Media Industries.

Don Ellis
Advisor

Miglena Sternadori
Department Chair
806-834-8496

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