Design Requirements
General Identity Guidelines
The Identity Guidelines bring consistency and greater visibility to the marketing, communication, and brand efforts of Texas Tech University.
More Information on Identity Guidelines »
Website Specific Guidelines
Online Typography
Our official Texas Tech typefaces are Helvetica Neue and Charter. We strongly recommend websites and digital applications use only Helvetica Neue since serif fonts like Charter can often be difficult to read on screen. If Helvetica Neue is unavailable, use Arial as an alternative.
Our Texas Tech Global Template is styled to follow this recommendation and automatically formats attractive, readable headers and paragraphs.
Online Colors
Web Palette
Texas Tech Scarlet, Texas Tech White, and Texas Tech Black are our website palette colors.
Texas Tech Scarlet - #E90802
Texas Tech White - #FFFFFF
Texas Tech Black - #000000
Use complimentary shades of gray to enhance our color palette.
Texas Tech Light Gray - #EDEDED
Texas Tech Medium Gray - #757575
Texas Tech Dark Gray - #333333
Learn to Use Our Texas Tech Web Colors for Accessibility
Required Web Components
University Provided Footer
The official footer includes, but is not limited to:
- Links required by TAC §206, State Web Sites,
- Links required by University policies,
- Declaration that the page is part of the Texas Tech University System, and
- Date published or last updated.
Centralized Style Sheet
All areas utilizing the official Texas Tech template must link to a centralized style sheet. Our centralized style sheet helps ensure a consistent experience across all websites and facilitates future changes to the template design.
Additional style sheets are permitted on websites under the following conditions. Styles must not:
- Overwrite or change template fonts, text sizes, or text colors
- Remove or change required template elements
Additional style sheets are subject to review at any time. Changes to the centralized style sheet may affect any additional styles added to your website.