Texas Tech University


This is our brand


Texas Tech Red Raiders are proud, assertive and confident.

We celebrate our sense of place and identity as a unique and powerful entity with the ability to shape the future. We emphasize the potential and accomplishments of our community, with a hint of defiance toward those who underrate us. We use evocative language to paint a picture of a dynamic and forward-thinking environment, driven by tradition yet open to innovation.

Public Relations & Communications

Media & Public Affairs

The Texas Tech Brand