Programs

Bachelor's

Marketing

Are you interested in creativity, strategy, and understanding what drives consumer decisions? Our marketing program prepares you to analyze consumer behavior, use data analytics to inform decisions, and develop impactful communication and branding strategies. You’ll learn how organizations develop market offering, pricing, positioning, promotion, and customer relationship strategies while creating meaningful customer experiences and building strong market relationships.

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Degree Program

B.B.A. in Marketing

College

Jerry S. Rawls College of Business

Credit Hours

120 Credits (4 Years)

Creative, Data-Driven Marketing

Learn how consumer behavior, culture, and data shape marketing strategies that design, promote, and deliver meaningful customer experiences.

Degree & Course Details

First-Year Experience

Start strong with experiential learning, networking events, and career-focused activities that help you build connections, explore opportunities, and succeed from your first semester.
AACSB Accreditation

The Rawls College of Business holds Association to Advance Collegiate Schools of Business accreditation, earned by fewer than 6% of business schools worldwide.

Job Placement Rate

Placement data depends on market conditions, response rates, and graduating class size, and includes graduates pursuing advanced degrees.

Degree & Course Details

92.9%

Outcomes reflect the 2024–2025 academic year.

Key Courses

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BA 1301 - Foundations of Business

Provides students with a basic understanding of how the various areas of business (accounting, finance, management, marketing, and supply chain management) work together in a company to help it cope with the business environment.

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Credit Hours: 3

MCOM 2310 - Business and Professional Communication

Develops the communication skills used in business and organizations, including writing and delivering speeches, responding to requests for proposals, and creating multimedia presentations.

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Credit Hours: 3

MGT 3370 - Managing People and Organizations

The management function; basic principles, concepts, and practices as they relate to both people and organizations.

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Credit Hours: 3
Prerequisite(s): C or better in MATH 1330; minimum cumulative 2.75 Texas Tech GPA.

MKT 3350 - Marketing for a Global Marketplace

Overview of marketing and how it is used in creating, communicating, delivering, and exchanging valuable market offerings to customers. The course includes an applied international experience.

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Credit Hours: 3
Prerequisite(s): C or better in MATH 1330; and ECO 2301 or ECO 2302 or ECO 2305 or AAEC 2305; minimum cumulative 2.75 Texas Tech GPA.

Graduate Pathway Options

Texas Tech offers many undergraduate-to-graduate pathways for traditional programs. Students can transition efficiently to advanced degrees—saving significant time and tuition costs—while gaining valuable skills for faster career advancement and incurring less debt. Explore these options to find the right fit for your graduate and career goals.

Career Paths & Salary Ranges

See marketing career opportunities and average salaries generated from reliable, current workforce data sources.

Financial Aid & Scholarships

Incoming students are considered for merit scholarships when they apply for admission. Admitted students can find additional internal and external scholarship opportunities through Scholarship Universe.

All Scholarships

Marketing Scholarships

Apply through Scholarship Universe to be considered for marketing scholarships.

Scovell Business Leadership Program Scholarship

Scovell Business Leadership Program (SBLP) members receive a scholarship for participating. Program applications open annually.

Contact Feruzan Williams

Student Organizations

Tech Marketing Association

Tech Marketing Association (TMA) connects marketing students with industry professionals through workshops, networking events, and hands-on experiences that strengthen professional skills, career readiness, and real-world marketing expertise.
Connect with TMA
Sales Leadership Group

Sales Leadership Group (SLG) helps students gain real-world sales experience through networking events, competitions, and employer connections, preparing future sales professionals to succeed with top companies. 
Learn more about SLG

Sales & Customer Relationship Management Certificate

Build essential sales strategies, customer relationship management skills, and data-driven expertise to stand out in competitive sales careers and strengthen long-term business relationships.

View Sales & CRM Certificate details

Ready to Take the Next Step?

Reach out to our team to learn more about the incredible opportunities at Texas Tech.

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Frequently Asked Questions

How long does this degree take to complete?

Most students complete the program in four years, depending on transfer credits and course load.

Can I transfer credits to Texas Tech?

Yes. Transfer credits from accredited institutions are evaluated individually and may apply toward degree requirements.

Is this program accredited?

Texas Tech University is accredited by Southern Association of Colleges and Schools Commission on Colleges. The Rawls College of Business holds Association to Advance Collegiate Schools of Business accreditation.

What academic support is available to students?

Rawls College students receive support through the Rawls Experience Hub, including advising, success coaching, counseling, leadership development, and global learning opportunities.

Are internship opportunities available for this major?

The Rawls Career Management Center supports students through coaching, resume reviews, networking events, workshops, and the Rawls Career Fair to help secure internships and employment.

What career paths can a marketing degree lead to?

Graduates pursue careers in sales, market research, digital marketing, advertising, public relations, event marketing, promotions, and international marketing across diverse industries.