Arts Media & Technology
The Arts Media & Technology major provides students with a selection of areas of study in the arts and in a complementary media, design, or technology discipline to build a degree that fits their unique interests. Coursework includes an interdisciplinary core and three concentrations ending in a final capstone project. Students select two concentrations from within the J.T. & Margaret Talkington College of Visual & Performing Arts (TCVPA) and one from an approved list of programs outside TCVPA to create a unique portfolio of work and technology-focused skill set, giving them a competitive edge for careers across arts industries.
Design Your Path
Customize your Arts Media & Technology degree by selecting three concentrations that integrate arts disciplines with complementary fields.
Degree & Course Details
Arts Technology
Explore technology-focused arts disciplines like digital narrative arts, animation, sound design, music recording, dramatic writing, and live theatrical production while gaining hands-on experience with industry-relevant tools and techniques.
General Arts
Develop your creative foundation through disciplines like visual art, theatre, dance, music, or arts entrepreneurship with hands-on coursework in performance, writing, and studio practice.
Media, Design & Technology outside TCVPA
Expand your skillset with courses in advertising, interior design, creative media industries, computer science and artificial intelligence while building technical knowledge in areas like programming, video production and editing, and digital storytelling.
Key Courses
View Degree Courses in Catalog
IVPA 2310 - Social and Scientific Issues in the Arts
Introduction to social scientific research in the arts.
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- Credit Hours: 3
IVPA 2301 - Critical Issues in Arts and Culture
Analysis of music, visual arts, theatre and dance as fundamental to contemporary society and relationship of arts to broader social context.
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- Credit Hours: 3
IVPA 1302 - Strategies for Global Communications Through Arts Methods
An interdisciplinary course that develops oral communication skills using methods from the arts.
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- Credit Hours: 3
IVPA 4110 - Capstone Seminar: Interdisciplinary Arts
An interdisciplinary arts capstone seminar taken concurrently with two credits in an appropriate 4000-level independent study course with a faculty mentor. Class meets once weekly, and students also meet individually with a project mentor/advisor.
- View in Catalog
- Credit Hours: 1
Career Paths & Salary Ranges
Review career opportunities and earning potential across industries where arts, media, and technology skills are in high demand.
Financial Aid & Scholarships
Find financial aid and scholarship opportunities that can help reduce costs and support your academic journey in arts media, and technology fields.
All ScholarshipsArts Media and Technology Scholarships
Students admitted to the university with a major in Arts Media & Technology are eligible for scholarships through faculty review.
Aaron.Chavarria@ttu.eduDiscover Interdisciplinary Arts
Receive one-on-one support from faculty and advisors dedicated to helping you build your degree, explore interests, and prepare for future careers. Contact our college recruiter to get started.
Faculty Directory
Alison Pruitt
Senior Academic Advisor
J.T. & Margaret Talkington College of Visual & Performing Arts
Shannon Magri
Lead Administrator of Recruitment
J.T. & Margaret Talkington College of Visual & Performing Arts
Student Testimonials
Discover how students describe their journey, from building customized degrees to gaining skills that prepare them for diverse creative careers.
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Lilian Mahan
Bachelor of Arts in Arts Media & Technology
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Victoria Castellanos
Bachelor of Arts in Arts Media & Technology
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Campbell Greenlees
Bachelor of Arts in Arts Media & Technology
Student Organizations
View Student OrganizationsRelated Programs
Arts Entrepreneurship Minor/Certificate
The Arts Entrepreneurship program offers a 21-hour minor or 15-hour certificate, providing essential business skills tailored for creative professionals through a collaboration between the J.T. & Margaret Talkington College of Visual & Performing Arts and Rawls College of Business.
Learn about Arts EntrepreneurshipDramatic Writing Minor
The 18-hour Dramatic Writing minor develops skills in writing for stage, film, and television, combining theatre, English, and creative media courses to complement any degree.
Learn about Dramatic WritingMotion Picture Production Certificate
The 15-hour Motion Picture Production Certificate, a collaboration between J.T. & Margaret Talkington College of Visual Arts & Performing Arts and the College of Media & Communication, equips students with hands-on skills in video production and editing, design, and performance.
Learn about Motion Picture ProductionReady to Take the Next Step?
Reach out to our team to learn more about the incredible opportunities at Texas Tech.
Frequently Asked Questions
What is the Bachelor of Arts in Arts Media & Technology?
Its a flexible, interdisciplinary bachelors degree that lets you design your major by combining three areas of specialization to build skills and a portfolio tailored to your career goals.
How many concentrations do I choose?
You choose three areas of specialization. Two must be from within arts technology and general arts options, and one must be from an approved media/technology field from outside the College of Visual Performing Arts.
Are there required courses?
There is a 9-hour interdisciplinary core plus an independent study project and capstone seminar. Additionally, each concentration includes at least 18 credit hours, totaling a minimum of 54 credit hours.
Do I need to audition or apply separately?
Once youre admitted to Texas Tech, youre automatically in the Bachelor of Arts in Arts Media & Technology program. Some concentrations may require auditions or additional review.
Can I include minors or certificates as concentrations?
An approved arts technology minor from within J.T. & Margaret Talkington College of Visual Arts & Performing Arts can count as your first concentration. Any other minor from a different area within the college can count as your second concentration. For the third concentration, an approved minor from outside the College of Visual Performing Arts must be used.
Certificates can be added to your program but cannot be used as one of your concentrations.
Can I combine arts and non‑arts disciplines?
Yes. The degree is built to be interdisciplinary, so you can blend traditional arts concentrations with approved fields like AI, computer science, creative media industries, advertising, or interior design.
Programs
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