Agricultural Communications
Agricultural Communications students tell the story of agriculture and serve as effective advocates within the industry.
Through this major, you'll build a versatile skill set spanning writing, public speaking, visual storytelling, photography, and emerging technology, preparing you for a wide range of careers in agricultural media, marketing, and beyond.
The program combines 40 hours of core coursework with nine hours of electives in areas like electronic media, print media, or public relations and marketing, plus a foundational news writing course.
You'll also complete a hands-on internship, building real-world experience and professional connections before you graduate.
Advocate with Impact
Discover the agricultural communications program through student stories, faculty highlights, and hands-on learning opportunities.
Degree & Course Details
Experiential Learning
Through high-impact, real-world learning opportunities, students engage in meaningful hands-on experiences that enhance their academic and professional development.
Diverse Research Areas
Discover the wide range of research in agricultural communications at Texas Tech, examining communication trends, audience engagement, effectiveness of media techniques, consumer opinions and perceptions, and agricultural industry issues.
Industry Connections
The agricultural communications program has strong ties with a variety of industries, offering students access to internships, co-op programs, and job placement services for smooth transition to professional careers.
Davis College Career Pathways
Key Courses
View Degree Courses in Catalog
ACOM 2303 - Digital Imaging in Agriculture
Basics of composition, techniques, and lighting involved in photographing agricultural images. Students will learn about photographing agricultural subjects, people, and landscapes.
- View in Catalog
- Credit Hours: 3
ACOM 3300 - Communicating Agriculture to the Public
Introduction to public relations writing and strategy in agricultural contexts. Students will develop writing skills, analyze agricultural issues in media, and apply course concepts through community-engaged learning.
- View in Catalog
- Credit Hours: 3
- Prerequisite(s): ACOM 2302.
ACOM 3305 - Layout and Design in Agricultural Sciences
Examination of design principles and desktop publishing in the agricultural industry.
- View in Catalog
- Credit Hours: 3
- Prerequisite(s): ACOM 2305.
ACOM 4410 - Development of Agricultural Publications
Students integrate various skills including writing, editing, advertising sales, photography, and layout in producing agricultural publications. Emphasis upon computer software applications in agricultural publishing.
- View in Catalog
- Credit Hours: 4
- Prerequisite(s): JOUR 2310.
Graduate Program Pathways
Texas Tech offers robust graduate programs that build strong undergraduate foundations, providing advanced training, research opportunities, and career acceleration. These programs often feature flexible formats (online/in-person), industry partnerships, and pathways to leadership roles with higher earning potential and specialized expertise.
Alumni Spotlight
Our Agricultural Communications graduates are making a strong impact across the industry. Discover where they are now and what they’re accomplishing.
Payton Priest '19
B.S. Agricultural Communications
Associate Director of Development at the Texas Tech School of Veterinary Medicine
Payton Priest
Matthew Winterholler-Throckmorton '19
B.S. Agricultural Communications
Senior Manager, Farm & Board Communications at Dairy MAX
Matthew Winterholler-ThrockmortonCareer Paths & Salary Ranges
Graduates in Agricultural Communications can build careers across diverse fields, with competitive salaries in agriculture and connected industries.
Financial Aid & Scholarships
Incoming students are considered for merit scholarships when they apply for admission. Admitted students can find additional external scholarship opportunities through Scholarship Universe.
All Scholarships AEC Department ScholarshipsDavis College of Agricultural Sciences & Natural Resources Scholarships
Davis College offers one of Texas Tech's largest and most accessible scholarship programs.
View detailsDepartment of Agricultural Education and Communications Awards
Department-level scholarships are awarded to students based on academic performance, community involvement, and leadership.
Program Faculty
Meet a few of the faculty and staff you'll learn from. Explore their passions and research interests, and visit their profiles to see publications, labs, and projects.
Faculty Directory Center for Agriscience Communications at Texas Tech
Courtney Meyers
Courtney MeyersProfessor and Graduate Studies Coordinator
Department of Agricultural Education & Communications
Laura Fischer
Laura FischerAssociate Professor
Department of Agricultural Education & Communications
Lacey Roberts-Hill
Lacey Roberts-HillAssistant Professor
Department of Agricultural Education & Communications
Agricultural Communication Student Organizations
-
Agricultural Communicators of Tomorrow (ACT)
The purpose of ACT is to encourage students to develop or enhance communications skills and create awareness of professional opportunities within agricultural communications.
Agricultural Communicators of Tomorrow (ACT) -
Student Agricultural Council
The Student Agricultural Council supports all Davis College competitive teams, clubs, and organizations. They work to establish and maintain a working relationship between students, faculty, administration, and the Davis College community. The officers oversee Davis College events including Ag Fest, Winter Welcome, and banquets throughout the year.
Student Agricultural Council -
Agri-Techsans
Agri-Techsans are a select group of students who assist with recruiting for and promoting the Davis College and Texas Tech. They travel all over the nation to speak to prospective Red Raiders and families.
Agri-Techsans -
Ambassadors for Agriculture
Ambassadors for Agriculture members dedicate their time to advocate for agriculture in and out of the classroom, serve the community by volunteering at various locations, and educate youth with activities relating to agriculture, natural resources, and landscape design.
Ambassadors for Agriculture -
MANRRS
MANRRS organization offers a welcoming community that brings together people from a wide range of experiences, all working toward a stronger future for students and professionals in agriculture, natural resources, and related sciences.
MANRRS
Related Programs
Agricultural Leadership Minor
The Agricultural Leadership minor focuses on developing leadership competencies and teaches students how to apply leadership theory and models to their careers.
Learn about Agricultural Leadership MinorAnimal Science Major or Minor
A double-major or minor in Animal Science encompasses a broad range of topics, including animal health, genetics, nutrition, and behavior. Students will have the opportunity to gain hands-on experience with large and small animals.
Learn about Animal Science Major or MinorAgribusiness Management Minor
The Agribusiness Management minor requires 18-credit hours of Agricultural and Applied Economics courses focused on economics and business.
Learn about Agribusiness Management MinorNatural Resources Management Minor
The Natural Resources Management minor requires 18-credit hours and teaches students basic principles and management skills to support ecological systems.
Learn about Natural Resources Management MinorAgricultural Policy Advocacy Certificate
This certificate is 12-credit hours and prepares students for future careers in agricultural policy and law.
Learn about Agricultural Policy Advocacy CertificateEngagement and Advocacy in Agriculture Minor
A minor in engagement and advocacy in agriculture is designed for students seeking to build a foundation in promoting engagement in and advocating for the agricultural industry. This minor includes 18 hours of course credit.
Ready to Take the Next Step?
Reach out to our team to learn more about the incredible opportunities at Texas Tech.
Frequently Asked Questions
Is there any opportunity for hands-on experience as an agricultural communications
major?
Yes! Students in agricultural communications will participate in a one-of-its-kind experience known as the ACOM Block. This program places students in a real-world learning scenario.
Why is the college called Davis College of Agricultural Sciences & Natural Resources?
The Davis College is named after Dr. Gordon W. Davis and wife Joyce, whose $44 million gift is Texas Tech's largest donation.
How easy is it to change my major, minor, or concentration?
Very easy! We know interests and career decisions may change throughout your time as a student. Our faculty and advisors are here to support your next steps and guide you to success.
What is the mission of Davis College?
Davis College develops ethical global leaders solving grand challenges through teaching, research, and engagement, partnering to strengthen agriculture, natural resources, and quality of life in West Texas and beyond.
Where is the Davis College Learning Community located?
The learning community is in Murdough Hall, made up of only Davis College majors and has male and female wings. Take a virtual tour of Murdough Hall.
How can I enhance my experience at Texas Tech and get involved?
Students can join 40+ clubs, organizations, and competitive teams within Davis College, and explore opportunities through events like Ag Fest and Winter Welcome or by talking to their academic advisor.
Programs
-
Address
Texas Tech University, 2500 Broadway, Lubbock, TX 79409 -
Phone
806.742.2011 -
Email
webmaster@ttu.edu