Texas Tech University

Design Requirements

General Identity Guidelines 

The Identity Guidelines bring consistency and greater visibility to the marketing, communication, and brand efforts of Texas Tech University.

More Information on Identity Guidelines »


Website Specific Guidelines

Online Typography

Our official Texas Tech typefaces are Helvetica Neue and Charter. We strongly recommend websites and digital applications use only Helvetica Neue since serif fonts like Charter can often be difficult to read on screen. If Helvetica Neue is unavailable, use Arial as an alternative.

Our Texas Tech Global Template is styled to follow this recommendation and automatically formats attractive, readable headers and paragraphs.

Online Colors 

Web Palette 

Texas Tech Scarlet, Texas Tech White, and Texas Tech Black are our website palette colors. 

Texas Tech Scarlet - #E90802

Sample box for #E90802

Texas Tech White - #FFFFFF

Sample box for #FFFFFF

Texas Tech Black - #000000

Sample box for #000000

Use complimentary shades of gray to enhance our color palette. 

Texas Tech Light Gray - #EDEDED

Sample box for #EDEDED

Texas Tech Medium Gray - #757575

Sample box for #757575

Texas Tech Dark Gray - #333333

Sample box for #333333

Learn to Use Our Texas Tech Web Colors for Accessibility


Required Web Components

University Provided Footer

The official footer includes, but is not limited to:

  • Links required by TAC §206, State Web Sites,
  • Links required by University policies,
  • Declaration that the page is part of the Texas Tech University System, and
  • Date published or last updated.

Centralized Style Sheet

All areas utilizing the official Texas Tech template must link to a centralized style sheet. Our centralized style sheet helps ensure a consistent experience across all websites and facilitates future changes to the template design.

Additional style sheets are permitted on websites under the following conditions. Styles must not:

  • Overwrite or change template fonts, text sizes, or text colors
  • Remove or change required template elements

Additional style sheets are subject to review at any time. Changes to the centralized style sheet may affect any additional styles added to your website.

Websites at Texas Tech