The Identity Guidelines were established to bring consistency and greater visibility to the marketing and communication efforts of Texas Tech University.
Required Web Components
The official footer includes, but is not limited to:
- Links required by TAC §206, State Web Sites,
- Links required by University policies, and
- Declaration that the page is part of the Texas Tech University System.
- Contact information for web content owner/manager:
- physical address, and
- telephone number.
- Date published or last updated.
If you are unsure if your site uses the correct footer, please contact IT TeamWeb.
Centralized Masthead Image
All areas utilizing the official TTU template must use the masthead/title image provided with the template, hosted at a central location. This will help to ensure a consistent experience across all web sites, and help to facilitate future changes to the template design.
The mastheads are optimized for the space within the web template. The format of the masthead is two-lines only. The first is "Texas Tech University", the second is the area, department, or program name.
If you are unsure if your site uses the correct image or need changes to your image, please contact IT TeamWeb.
Centralized Style Sheet
All areas utilizing the official TTU template must link to a centralized style sheet. This will help to ensure a consistent experience across all web sites, and help to facilitate future changes to the template design.
Additional style sheets are permitted on web sites, under the following conditions:
- Styles must not overwrite or change template fonts, text sizes, or text colors
- Remove or change required template elements
TTU Home Link
Every official web resource must contain a link to the TTU home page on their site home page. Sites utilizing the official TTU template will have this link embedded within the Global Navigation (Tiers 4 & 5), and within the masthead (Double-T link). For any site not using the official template, home buttons that can be embedded directly into your page are in development, and will be available soon. the buttons below are provided for embedding on your home page. Please use the included code sample to insert the image.