Dennis and Aubrey Moore have supported each other from their studies to careers – making a difference for the Financial Planning Association and the City of Blanco.

There was a time Dennis and Aubrey Moore had to set boundaries to truly leave work at the office. 

It wasn’t only their workload as financial planners, but the fact that they were employed by the same wealth management firm in Dallas and shared passion for their profession. Their commutes took place in the same vehicle, in which conversations swirled around the same office tasks and goals.  

“It was a challenge to make sure that it didn’t consume all of us, since we were doing it together,” Dennis admitted, “but at the same time, it also was the two of us helping each other through all the things.”

The Moores have supported and encouraged each other like this from the moment they began dating in high school. So instead of abiding by the classic “leave work at the door” rule, they developed a road marker with the same mentality. 

“Once we passed (Interstate) 635, we couldn’t talk about work anymore,” Dennis said. “It had to be our other life – our personal life – that we could talk about. And then the next day, driving into work, we tried to do the same.”

The result of this division of home and work helped bring balance for the Moores and allowed them to reach heights they never imagined back when they shuffled through classrooms in the College of Health & Human Sciences at Texas Tech University. 

In 2025 alone, Dennis became mayor pro-tem of their hometown of Blanco, Texas during his city council term while also enrolled in Texas Tech’s School of Financial Planning hybrid doctoral program (from which he plans to graduate in 2028). Then, in October, he was named chief executive officer of the Financial Planning Association (FPA). 

Prior to starting this new role, the duo frequently traveled to different engagements, which sometimes gave off the inaccurate perception that they retired. But as the president and vice president of ADM Business Solutions, LLC, the Moores remain members of the same team – tackling projects, initiatives and obstacles that stand in between them and their goals. 

“That’s the theme for all of this – Aubrey and me working together to get to this point,” Dennis said. “So, while it may be my name out there, it’s certainly not me. It’s us and all that she’s done to help get us to where we’re at that allows us to do this type of work.”

Partners in Financial Planning 

Dennis was not as sold about personal financial planning when he first followed Aubrey from Blanco to Texas Tech in 2002. She had enrolled in the School of Financial Planning (know as the Family Financial Planning program at the time) because it fit the way she managed and saved her money. 

Dennis was more drawn to a degree in finance. He had never heard about personal financial planning but felt drawn to the career after discussions with Aubrey. 

“You get to guide individuals and help them to prioritize their goals and create a plan to achieve those goals,” she shared.  

Intrigued by that aspect, Dennis met with the program director and joined Aubrey and her close-knit peers in what he describes as one of the biggest and most well-recognized financial planning programs in the country.

Dorothy Durband, professor and associate dean for academics in the College of Health & Human Sciences, remembers meeting the future Moores in 2002 as one of her earliest students in the Family Financial Planning program. 

“From the beginning, they stood out as students who showed up consistently and participated fully, and it was truly a joy to have them in multiple classes,” she said. “Even then, it was clear they had a bright future ahead of them.”

As early members of the Texas Tech Red to Black® program, Aubrey and Dennis provided financial literacy education, workshops and coaching to fellow college students. This opportunity taught them how to meet clients at their current budget and develop plans to reach milestones so they could grow beyond those means. 

“It’s still intimidating at first, but whenever it’s peer to peer, it makes it a little easier to relate to them as a young person going into the profession,” Aubrey recalled. “Sitting across from an adult or somebody your parents’ age is way more intimidating than sitting down with a college friend, right? So, it was a neat experience.” 

Aubrey and Dennis also joined the Texas Tech Personal Financial Planning Association in a meant-to-be introduction to the FPA. They both served on the board and helped raise money so students could afford to attend the annual professional conferences hosted by the organization. 

Preparing for these networking opportunities is how Dennis believes his leadership skills were strengthened during his time as an undergraduate. 

“I’m naturally an introvert, so I don’t really just go into a room with 100 people and all of a sudden come out with 100 friends, right? It takes a little bit,” he explained. “So, it did help to hone some of those communication skills.” 

Aubrey and Dennis abide by the phrase “get up, dress up, show up,” which he said is half the battle for students. Attending separate FPA conferences in New Orleans and Philadelphia created connections with industry professionals that proved beneficial for them both. 

In each instance, setting up the Texas Tech student table alongside other colleges also refined additional skills they would need throughout the course of their careers. 

“We went with our booth and talked about Texas Tech and all the good stuff that was going on there, and I think that helped both of us with management, leadership and overseeing all the aspects of a project,” Dennis noted. 

Aubrey and Dennis graduated from Texas Tech together in 2004 and got married the next year. They eventually accepted job offers at Quest Capital Management, Inc. and after successfully pitching remote work before it was widespread, Dennis continued his employment at the firm as he earned his MBA from the Jerry S. Rawls College of Business. 

By the time he graduated in 2009, Aubrey joined the planning department Dennis created in their Lubbock office. His team of five employees wasn’t huge but taught him how to manage people and a business – which he loved. 

This responsibility only increased once the Moores returned to Dallas. Dennis was promoted within the firm to chief operating officer by age 30 and shareholder by 35. 

“I understood the technology needed and the process of how we work with clients, and I think that was a benefit to bring those together with our business needs on the operation side,” Dennis said. “I enjoyed it a lot.”

Throughout her career, Aubrey not only with worked well with clients but her teams as well, from filling in for a coworker on maternity leave to aiding the growth of a new startup firm and other major projects. 

“The career is about helping out and that’s rewarding,” she said. 

Aubrey and Dennis make sure to bring the lessons they have learned over the spans of their careers back to Texas Tech each year during Opportunity Days, when personal financial planning alumni and industry professionals visit campus to connect with current students. 

Dennis typically conducted interviews for internships during the event and became very proud of the fact that at one point, almost half of the firm comprised Red Raiders. 

Aubrey focused more on passing advice along to the next generations of financial planners. 

“I tend to do a deeper dive at times rather than meeting as many people,” she said. “Those are always memorable, and to see them keep growing in their careers is always fun.”

In addition to their dedication to mentorship, Aubrey and Dennis were founding members of the Texas Tech Personal Financial Planning Alumni Advisory Board and Aubrey currently serves on the Dean’s Advisory Council of the College of Health & Human Sciences.

The Moores also have made generous donations to Texas Tech and the School of Financial Planning for more than 20 years. One of these gifts was to the Charles Schwab Foundation Personal Financial Planning Clinic, which provides financial coaching to community members through students providing pro bono services as part of their experiential education, while also fostering a commitment to pro bono practice that they carry forward after graduation.

In recognition of their support, one of the rooms this service takes place in was named the Aubrey and Dennis Moore Family Counseling Room. 

“Financial planning as a profession is growing, and we need more planners,” Dennis said. “So, it’s exciting to see how Texas Tech’s program is evolving and growing and really stepping into the profession.”

The Aubrey and Dennis Moore Family Counseling Room was viewed as a full-circle moment to Durband. She observed her former students’ growth and success and believes their careers reflect the same dedication, professionalism and deep care for others that they first demonstrated on campus.

“Their steady presence, care for the School of Financial Planning and commitment to service have helped create meaningful opportunities for the next generation of students,” she continued. “They left a lasting mark on the program; one that continues to shine through in the work they do today.”

The Moores never anticipated that like-minded students would file past their names inscribed on a steel plate to further a mission they believe in so strongly.

Dennis also never expected to serve on the business side of FPA or be in leadership of the City of Blanco. But the mindset that continues to drive the Moores forward is using their gifts to make a difference. 

“It’s really important to find out what drives you, what motivates you and what gifts you have that can help you give back to the community, and then really lean into that,” Dennis said. “That’s important to Aubrey, that’s important to me, and that’s why we’ve continued to do that. We try to be involved as much as we can, wherever that may be, just serving and hoping to have a positive impact on people.”

For more information about the School of Financial Planning and how it builds a foundation for future success, click here.