Graphics Standards

Photography 

Texas Tech University maintains an extensive library of digital images. Our staff photographers regularly take stock photos of commencement, academic activities, and other events. Contact the Office of Communications and Marketing at (806) 742-2136 to request a photo. 

Web use of photographs and graphic images must comply with U.S. copyright and trademark laws following the creator/owner's permission. Releases must be obtained from all models granting permission for the specific terms of use. 

Download the current Photo/Testimonial Release Form.  

Web-Ready Graphics 

Optimize all images to ensure pages load as quickly as possible. The recommended resolution for web graphics is 72dpi.  

Save graphics in the most appropriate format (JPG, GIF, PNG) for their content. For example, save photographs as JPGs and logos as PNGs to retain the best quality. 

The official Texas Tech template scales images across all screens and devices for optimal display. Size images 1.5 or 2 times the intended display size to ensure image quality. If you have an image that should display at 100px by 200px, the recommended size to save the file is 200px by 400px. 

For assistance in optimizing your graphics, please contact IT TeamWeb.