Re: Marketing slogans

["Clinton R. Gardner" <cgardner@englab.slcc.edu>]

I appologize for sharing what works.  What works for you Deidre?

--clint


> Cmon Writing Fellows -- we should be able to do better than this!
> Deirdre
> 
> At 12:00 PM 11/24/97 -0600, you wrote:
> >We've had several "add campaigns" over the years.  We've ranged from 
> >the serious to the ultra-goofy.  Interestingly enough the ultra-goofy 
> >tend to attract more attention.
> >
> >Some samples of goofiness:
> >
> >Adds that parody commercial products and end with the slogan:  "Get 
> >extra-strength Writing Center."
> >
> >Adds that mention writing difficulties with a common slogan:
> >
> >An add with showing Bob Dole saying "Maybe I should have considered 
> >my audience!"  The slogan:  SLCC Writing Tutors:  canvassing the 
> >politics of audience daily."
> >
> >(and even more goofy)
> >
> >An add showing a head with a bat caged in it.  Slogan:  "SLCC Writing 
> >Tutors:  freeing bats daily."
> >
> >An add before the "daily" campaign showing Einstein saying "E=What?"  
> >With the statement "If you're stuck, why not speak to a Writing 
> >Tutor?"
> >
> >Or
> >
> >Mona Lisa saying "I wish I could tell them how I feel," with a 
> >similar punch line.
> >
> >I think my all-time favorite is a hair-care motif called "Bad 
> >Writing Day?" that has an image of a rather confused looking (and 
> >wild-haired) person with the "Get extra-strength Writing Center" 
> >slogan underneath.
> >
> >All in all I think goofiness does have its place...it does get 
> >noticed and folks come in wondering who the heck wrote them.
> >
> >Anyway....
> >
> >--clint
> >+-+-+-+-+-+-+-+-+-+-++-+-+-+-+-+-+-+-+-+-++-+-+-+-+-+-+-+-+-+-+
> >Clinton Gardner (cgardner@englab.slcc.edu)
> >Writing Center Instructional Support Coordinator
> >Salt Lake Community College
> >Have you visited the SLCC Online Writing Center today?
> >http://www.slcc.edu/wc/
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> >
> 
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Clinton Gardner (cgardner@englab.slcc.edu)
Writing Center Instructional Support Coordinator
Salt Lake Community College
Have you visited the SLCC Online Writing Center today?
http://www.slcc.edu/wc/
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