Re: Marketing slogans

["Deirdre M. Paulsen" <deirdre_paulsen@byu.edu>]

Cmon Writing Fellows -- we should be able to do better than this!
Deirdre

At 12:00 PM 11/24/97 -0600, you wrote:
>We've had several "add campaigns" over the years.  We've ranged from 
>the serious to the ultra-goofy.  Interestingly enough the ultra-goofy 
>tend to attract more attention.
>
>Some samples of goofiness:
>
>Adds that parody commercial products and end with the slogan:  "Get 
>extra-strength Writing Center."
>
>Adds that mention writing difficulties with a common slogan:
>
>An add with showing Bob Dole saying "Maybe I should have considered 
>my audience!"  The slogan:  SLCC Writing Tutors:  canvassing the 
>politics of audience daily."
>
>(and even more goofy)
>
>An add showing a head with a bat caged in it.  Slogan:  "SLCC Writing 
>Tutors:  freeing bats daily."
>
>An add before the "daily" campaign showing Einstein saying "E=What?"  
>With the statement "If you're stuck, why not speak to a Writing 
>Tutor?"
>
>Or
>
>Mona Lisa saying "I wish I could tell them how I feel," with a 
>similar punch line.
>
>I think my all-time favorite is a hair-care motif called "Bad 
>Writing Day?" that has an image of a rather confused looking (and 
>wild-haired) person with the "Get extra-strength Writing Center" 
>slogan underneath.
>
>All in all I think goofiness does have its place...it does get 
>noticed and folks come in wondering who the heck wrote them.
>
>Anyway....
>
>--clint
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>Clinton Gardner (cgardner@englab.slcc.edu)
>Writing Center Instructional Support Coordinator
>Salt Lake Community College
>Have you visited the SLCC Online Writing Center today?
>http://www.slcc.edu/wc/
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>