Re: Marketing slogans

["Clinton R. Gardner" <cgardner@englab.slcc.edu>]

We've had several "add campaigns" over the years.  We've ranged from 
the serious to the ultra-goofy.  Interestingly enough the ultra-goofy 
tend to attract more attention.

Some samples of goofiness:

Adds that parody commercial products and end with the slogan:  "Get 
extra-strength Writing Center."

Adds that mention writing difficulties with a common slogan:

An add with showing Bob Dole saying "Maybe I should have considered 
my audience!"  The slogan:  SLCC Writing Tutors:  canvassing the 
politics of audience daily."

(and even more goofy)

An add showing a head with a bat caged in it.  Slogan:  "SLCC Writing 
Tutors:  freeing bats daily."

An add before the "daily" campaign showing Einstein saying "E=What?"  
With the statement "If you're stuck, why not speak to a Writing 
Tutor?"

Or

Mona Lisa saying "I wish I could tell them how I feel," with a 
similar punch line.

I think my all-time favorite is a hair-care motif called "Bad 
Writing Day?" that has an image of a rather confused looking (and 
wild-haired) person with the "Get extra-strength Writing Center" 
slogan underneath.

All in all I think goofiness does have its place...it does get 
noticed and folks come in wondering who the heck wrote them.

Anyway....

--clint
+-+-+-+-+-+-+-+-+-+-++-+-+-+-+-+-+-+-+-+-++-+-+-+-+-+-+-+-+-+-+
Clinton Gardner (cgardner@englab.slcc.edu)
Writing Center Instructional Support Coordinator
Salt Lake Community College
Have you visited the SLCC Online Writing Center today?
http://www.slcc.edu/wc/
+-+-+-+-+-+-+-+-+-+-++-+-+-+-+-+-+-+-+-+-++-+-+-+-+-+-+-+-+-+-+