Re: Marketing Slogans

[nlerner@mcp.edu (nlerner)]

Felicia:  Here's our not-so-pithy "motto" from our latest newsletter:

	We offer free individual writing consultation to all members of the
MCP/AHS community - students, staff and faculty.  Come see us [location
deleted] for any writing task, whether course- or career-related.

The words "free" and "all" are in italics.  Those two sentences appear
in just about every piece of paper that comes out of the writing center.

Neal Lerner
Mass. College of Pharmacy

> 
> I'm wondering if any of you use in p.r. materials pithy slogans/mottos that
> encapsulate in just a few words your mission.  My tutors are brainstorming
> such slogans now, and we may adopt one.  What we want for faculty to see,
> without reading all the fine print (which they don't always have time to
> do), is that the peer tutors are tutors, not editors, and a paper gets a
> good peer reading and useful suggestions but not a complete makeover with a
> guarantee of A when a student comes to the wc. Thanks in advance.