Re: Marketing Slogans

["fjeffery" <Franciej@mail.uca.edu>]

Just this semester we started a project to include a logo on 
everything we produce for students and faculty. We have one 
design that runs horizontally across the bottom of the sheet and one 
that runs vertically down the side for use with different kinds of 
layouts. It says:

We're here to help--
University Writing Center   Irby 188  450-5123

The top line is italicized and in about 14 point; our name is bold 
and about 30 point; the address and phone # are bold and 
about 14 point. We used Comic Sans as our typeface; it's clean yet 
not formal. We also used a screened background (20%, I think) with 
a black border so the logo would stand out.

This may be more than you want to know, but I do think we need to 
attend to how we represent our writing centers in graphic or 
typograpic images.

Francie

p.s. I grew up the daughter of a printer.

Dr. Francie Jeffery
Director, University Writing Center
University of Central Arkansas
Conway, Arkansas 72035