Re: Promotions

[Jim Bell <jimb@unbc.edu>]

Sending out a flyer to faculty is maybe most useful as a barometer. To my 
carefully crafted one-page letter I heard from 1 of 150 faculty; other WC 
Directors at other institutions may get baskets of replies. It is 
educational if not always promotional.


Jim Bell				Ph. (604) 960-6365
Learning Skills Centre			Fax (604) 960-6330
University of Northern BC		email jimb@unbc.edu
3333 University Way
Prince George, BC
Canada  V2N 4Z9                    =====-=-====-=-=-=-=-=-=-=-=-=-=-=-=-=


On Fri, 2 Feb 1996, lady brown wrote:

> James, et.al.,
> 
> This spring, I am trying to increase awareness of our presence on
> the Tech campus, so I created a flyer addressed to all faculty
> members (part-time and lecturers) on campus.  I used a memo
> format which includes our heading and I prefaced the text with
> "Please share the following information about the University
> Writing Center with your students."  The information was divided
> into 4 units: Mission, Method, Location and Hours, and Type of
> Consultations.  In the first part, I included our mission
> statement which appears on our web page; under method, I
> commented on our reading and responding to texts at various
> stages of the writing process and that although we would address
> sentence level concerns, we did not proofread or edit; Location
> and Hours is fairly self-explanator; and the under types of
> consultations, I commented on responding to hardcopy face-to-face
> and responding to electronic texts and the methods of submission.  
> 
> This flyer goes out today.  Don't know if it will impact our
> numbers or not, but we'll see.  
> 
> Cost, of course, is an issue.  Tech has 1598 total faculty
> members.  For Mail Tech to label and send that many documents
> will cost $75.00.  To print and fold the documents will run
> another $80 or $90.  I don't know if your budget will allow you
> to send the info or not.
> 
> My hope is that the flyer will make the faculty aware of our
> presence and that they will encourage their students to come.  
> 
> We are also targeting the computer-based English classes.  We've
> created an OWL which will be open to anyone who wants to send a
> document (and that information is included on the flyer to all
> faculty), and we are asking instructors to let us make
> presentations in those classes.  At that time, we will distribute
> flyers which explain how to submit a text electronically through
> e-mail or through the web page.
> 
> My point in the previous example is that we've targeted a
> specific group.  Is there a specific group that might be more
> receptive than others to your services?  
> 
> We too are apprehensive about whether students will take
> advantage of the OWL.  We'll see.
> 
> Lady Falls Brown
> ykflb@ttacs.ttu.edu
> Texas Tech University
> 
> 
>