Golf Operations
It took a visionary like Jerry Rawls to imagine that a truly world-class golf course could be carved out of a cotton farm in the West Texas Panhandle. Positioned on the Texas South Plains on a short-grass prairie, Lubbock, Texas may—at first—seem an unlikely site for a course design that will position Texas Tech as a leader in NCAA championship golf. The wind-swept Llano Estacado, where the skies are big and blue, sunsets are boastful, the wind is unabated and the land is dry and flat, is a far cry from the likes of Pebble Beach, Augusta or Torrey Pines. Those who have seen Texas Tech’s brilliant new collegiate golf course emerge, however, will agree that its designer, renowned golf course architect Tom Doak, has created a masterpiece on the High Plains.